Expo 2012 Korea Croatian Pavilion

Croatian Pavilion for World Exposition Yeosu Korea 2012

THEME: The Living Ocean and Coast

DATE: 2012.05.12 - 2012.08.12 (93 days)

Synthesis designed exhibition space in Nautilus Shell form, a symbol for expansion and renewal, perfection and beauty, strength and evolution.

Nautiluses are known to outgrow and build up to 30 chambers in the course of their adult lives. It's interesting to note that these chambers do not go to waste, as Nature does not waste anything - the nautilus keeps these inner chambers filled with gas to help control its buoyancy. When it wants to dive, it adds water to the chambers.

Nautilus Shell Sacred Geometry

Sacred Geometry Shell

The spiral of the nautilus is not just any spiral. Measuring it reveals that it conforms to the shape of the Golden Ratio spiral, what is known as a "sacred geometry".

It is considered sacred because it can be found in a wide variety of things in nature, such as the shape of our galaxy, of hurricanes, in the arrangements of sunflower seeds in the flower, in cauliflower, and pine cones.

It is also sacred because it is based on the Golden Ratio, which is one of life's great mysteries because it can be found in all living things.

We tend to think that things in the natural world are all different and grow in a free-form way.  The idea that the Golden Ratio can be found in all living things is fascinating and mysterious because it seems to suggest that our natural world is not as random or irregular as it seems, but instead can be explained in the logic of numbers and mathematical equations.

And furthermore, it is intriguing that all living things have this ratio in common and are therefore inherently linked or somehow parts of a greater whole.

Nautilus Shell Symbolism

Nautilus shell cross section

As a symbol, the chambered nautilus is a powerful metaphor for one's spiritual evolution.

From the moment we are born and begin to crawl, we continuously discover, learn and outgrow our previous thoughts and views of the world. To learn and grow requires us to think in a new or different way, essentially, to think "outside the box". 

Like the nautilus, once we've expanded our minds beyond the old box, we simply find ourselves in a new, bigger box, in which we continue to learn and grow.

We also find that once we have mentally moved into this new box, we can never go back to the smaller ones - they simply no longer fit us.

The nautilus can never stay in the same chamber because it continues to get bigger; it must build ever larger and larger chambers until the end of its life. And the spiral suggests that it can grow forever - there is never a design for a final chamber.

Similarly, we also must never stop growing, learning, and expanding, for to stay in the same place would lead to a kind of spiritual death.

Other meanings

Because of its elegant and alluring shape, the nautilus is a symbol of perfection and beauty. It is sought after by so many collectors that it is now considered an endangered species. To protect the nautilus from extinction, simply do not purchase any shells.

The nautilus is also a symbol of strength because it can also withstand very high pressures in the ocean. It is thought that the shell can dive up to 2,600 feet or 800 meters before its shell will implode. 

In conclusion, the nautilus is a reminder to us never to stop learning, growing and expanding our view of the world. And because it is in the shape of a Golden Ratio spiral, it reminds us that our own bodies contain the Golden Ratio and that we are all part of a greater whole.

  • Client: Republic of Croatia
  • Date: 2011-07-29 to 2011-10-06
  • Address: Deokchung-dong, Yeosu, Jeollanam-do, Korea
  • Location: Open in Google Maps
  • Primary category: Interior Design
  • Type: Exhibition
  • Industry: Culture
  • Acquiring: Competition
  • Status: 20 - Project
  • Cooperant:

    McCann Erickson
    Slobodan Tadić Tec

  • Publication:


  • Links:
  • Used technologies:
    • 3D Model
    • Architectural Design
    • CAD
    • CAM / Prototyping
    • Concept
    • Consultancy
    • Cost Control
    • Interior Design
    • Light Analysis
    • Parametric Modeling
    • Product Design
    • Project Management
    • Rendering
    • Research / Analysis
    • Virtual Reality